Shoppers now ask questions where they used to type keywords. "Is this sunscreen safe during pregnancy?" "Does this mixer grinder work with 110 volts?" "Can I return it if the size is wrong?" Those questions go to Google, to AI assistants such as ChatGPT, Gemini, and Perplexity, and to shopping assistants built into marketplaces.
Shoppers now ask questions where they used to type keywords. "Is this sunscreen safe during pregnancy?" "Does this mixer grinder work with 110 volts?" "Can I return it if the size is wrong?" Those questions go to Google, to AI assistants such as ChatGPT, Gemini, and Perplexity, and to shopping assistants built into marketplaces.
Shoppers increasingly ask ChatGPT, Gemini, Perplexity or Amazon's Rufus what to buy. Those assistants do not return ten blue links. They assemble an answer and name a few products. Here is what decides which ones.
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Shoppers increasingly ask ChatGPT, Gemini, Perplexity or Amazon's Rufus what to buy. Those assistants do not return ten blue links. They assemble an answer and name a few products. Here is what decides which ones.
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