Shoppers increasingly ask ChatGPT, Gemini, Perplexity or Amazon's Rufus what to buy. Those assistants do not return ten blue links. They assemble an answer and name a few products. Here is what decides which ones.
Shoppers increasingly ask ChatGPT, Gemini, Perplexity or Amazon's Rufus what to buy. Those assistants do not return ten blue links. They assemble an answer and name a few products. Here is what decides which ones.
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